As part of my E-commerce internship, I collaborated on a capstone project to conceptualize a brand partnership for Steve Madden. My team and I proposed a Diesel x Steve Madden collaboration, focusing on denim collections designed for college-aged students.

Key contributions included:

• Creative Direction: Developed cohesive product designs blending Diesel’s iconic denim with Steve Madden’s bold, fashion-forward style.

• Marketing Strategy: Designed a targeted campaign incorporating social media, influencer collaborations, and campus events to engage the Gen Z demographic.

• Logistics and Planning: Outlined distribution plans, pricing strategies, and sales goals to ensure market alignment and profitability.

This project allowed me to demonstrate my strengths in branding and team collaboration, while enhancing my understanding of e-commerce operations and creative marketing. Check out my work below!